Here are four samples of my Sydney property copywriting work
Sample 1: This unique property allowed for a fun, lighthearted style of copy
3 Bed / 2 Bath / 2 Car
The Rooftop House – An Entertainer’s Dream Love rooftops? Want to be known for having the best rooftop parties on the north side of the Sydney Harbour Bridge? Then don’t miss this once-in-a-lifetime opportunity to secure a home with not one but two private rooftop terraces that capture views of the city skyline, including Sydney Tower and the Anzac Bridge. And its uniqueness doesn’t end there. This home is a penthouse apartment with the feel of a townhouse, a leafy urban sanctuary convenient to rail, North Sydney and the CBD and a sunny entertainer basking in a northeast aspect. The need for a cosmetic update will allow the excited new owners to personalise the home according to their taste, not to mention capitalise on the style and location. It will also give them time to plan the housewarming, New Year’s Eve gathering or a memorable ‘just because’ summer barbeque. Complete with double secure underground parking, there’s only one word of warning: From now on, the party’s at your place! * Vast living/dining flows to full-width terrace with leafy outlooks * Living/dining room also enjoys access to and views of rooftop * Two enormous sun-drenched rooftops terraces with city views * Kitchen with gas stainless steel appliances including dishwasher * Bedrooms with built-in robes and balconies, one with an ensuite * Neat and tidy bathrooms, one bathtub, internal laundry room * Stroll to Brennan Park, Mater Hospital, local shops, cafes and rail * A truly unique home best suited to those who will really love it |
Sample 2: This beautifully renovated sandstone terrace enjoyed a rich sense of history
3 Bed / 3 Bath / 1 Car
Rare Sandstone Terrace in the Heart of Woollahra Positioned in one of Woollahra's premier streets, this rare sandstone Victorian terrace is ready to relive its glory days after a recent renovation. Blending classic period charm with sumptuous modern elegance, it boasts light-filled interiors, fine finishes and inclusions and a clever design that maximizes every space. Enviably located within footsteps to cosmopolitan cafes, trendy restaurants, designer boutiques and local shops, it's also handy to Centennial Park, Oxford Street Paddington, Westfield Bondi Junction and iconic Bondi Beach. Complete with a coveted off-street car space, it will inspire small families, downsizers and investors. * High vaulted ceilings, sleek timber floorboards, stylish plantation shutters * Open plan kitchen/dining room, stainless steel bench tops and appliances * Spacious living room with roaring fireplace, separate study or home office * Four outdoor areas - front porch, side deck, rear space, upstairs balcony * Three bedrooms including master suite with walk-in robe, ensuite, balcony * Three bathrooms, ensuite to main bedroom with chic freestanding bathtub * Internal laundry, air conditioning, secure off-street parking, rear lane access |
Sample 3: This architect-designed waterfront family home exuded a holiday feel
4 Bed / 3 Bath / 2 Car
Ultra-Stylish Holiday Home in the City Architect-designed by Bruce Rickard and featured in Belle magazine, this waterfront reserve home is a rare urban sanctuary. With breathtaking views over Middle Harbour and private access to the water for swimming, fishing, boating and picnicking, it's nestled amidst natural bushland and native wildlife, including rainbow lorikeets, kookaburras and water dragons. A stylish use of raw materials, such as timber and glass, maximize the views and give the home a sophisticated, earthy feel, while only the finest finishes and inclusions have conspired to create the absolute best in modern comfort. Then there's the space. Flowing over three levels, the home enjoys a seamless indoor/outdoor flow, gourmet open plan entertaining and plenty of accommodation for a growing family. An ultra-stylish and exceptionally rare holiday home in the city, there's only one catch - you may never feel the need to go away again. |
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Sample 4: This meticulously refurbished apartment offered an exclusive waterfront position
2 Bed / 1 Bath / 1 Car
Sophisticated Waterfront Apartment A lifestyle address that will leave you speechless, this absolute waterfront apartment is exceptional in every way. Set on the third floor to a mesmerizing ocean backdrop, it exudes style and sophistication while offering relaxed coastal living handy to Sydney's best beaches. Beautifully presented and impeccably appointed, it's clear every care has been taken to ensure the apartment lives up its impressive coastal position. * Harry Seidler building with 180-degree ocean views * Whale, dolphin, pelican, cruise ship & yacht race sightings * Northeast aspect, clever design that draws the outdoors in * Sleek separate kitchen with new European appliances * Timber floorboards, luxurious Alpaca carpet in bedrooms * Two bedrooms with built-ins, fully tiled bathroom with tub * Undercover car space, lift access, superb outdoor pool * Footsteps to Diamond Bay reserve and coastal walks * Handy to historic Watsons Bay and famous Bondi Beach |